Strategic Storytelling for Leaders Building What’s Next

We partner with mission-driven organizations, executive teams, and cultural institutions to align strategy, narrative, and creative systems, so brands grow with clarity, credibility, and cultural relevance.

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Our work connects brand strategy, creative design, and collaborative studio programs, including incubators and think tanks, to help organizations clarify their narrative, align their teams, and bring bold ideas to life.

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Brand Strategy

We build the strategic foundation, audience research, positioning, messaging frameworks, and launch roadmaps, so your brand leads with authority from day one.

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Creative Design

Graphic design, website development, digital media, and full identity systems, crafted to express your brand with cultural precision across every touchpoint.

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MxM Vibes - Live Streaming

Professional multimedia production and live streaming that extends your reach, amplifies your message, and positions your brand in front of global audiences across every platform.

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Creative Studio

Our Oakland studio hosts Creative Incubators, Think Tanks, off-site meetings, media productions, and special events, a physical hub for collaboration and culture-building.

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Where Strategy, Culture, and Story Become Brand Infrastructure

MyGroove Design® helps leaders align brand, narrative, and execution during moments of growth, transformation, and increased visibility.

We are a strategic partner to founders, funders, cultural institutions, and mission-driven organizations navigating complexity and scale.

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strategic storytelling

Professional live streaming is most powerful when strategy, storytelling, and production work in sync.

Through MxM Vibes, the multimedia production and live-streaming division of MyGroove Design®, co-founded with Creative Producer Jeremy Allen, we deliver polished, end-to-end live experiences for virtual events, productions, launches, and global team communications, without the technical overwhelm.

From concept to broadcast, we handle the complexity so you can lead with clarity, confidence, and global reach.

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Graphic Studio

Strategic + Creative Thinking

Brand Strategy Bundles

Clarify your purpose, positioning, audience, and narrative so your brand has a strong strategic foundation.

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Creative Design Bundles

Translate strategy into a cohesive visual identity, digital presence, and creative assets that bring your brand to life.

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Professional Starter Kits

Practical brand tools and foundational assets designed to help new ventures and growing teams launch with clarity and confidence.

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Sharee Adriazola facilitating a workshop of 5 businesses.

They Not Like Us

Collaborative approach rooted in culture and built for visionary leaders.
A unified team of experts in strategy, design, web development, creative production, live streaming, and social media.
Co-creation process that aligns strategy with your goals, outcomes, and investment.
Custom-built teams crafted for each project to ensure cultural relevance and real impact.
Support across brand building, digital presence, storytelling, and multimedia campaigns.
Results-driven execution that helps leaders build equity, influence, and lasting legacy.

And that’s why brands shaping culture, not chasing it, work with us.

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The Strategic Creative Partner for Mission-Driven Leaders

Trusted by social impact organizations, cultural institutions, and innovation leaders shaping the future of technology, community, and culture.

African American Art & Culture Complex
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What People Are Saying

  • Sharee is an incredibly thoughtful, strategic, and pragmatic business partner. She has a rare ability to look at the whole picture, take in all of the facets and information, and then use her innovative frameworks to advance big ideas and goals. She is an absolute pleasure to work with, has a kind, generous soul, and is a valuable partner to those around her. I have grown to love and adore this woman and am looking forward to a lifetime of friendship and partnership.

    Rebecca Pan, Founder - Trellis , Co-Founder + Impact Investor - EarthScale

  • “Sharee and MyGroove have been wonderful design partners for us, starting five years ago with a brand/logo refresh, through a website overhaul, to many designed collateral pieces, most recently our annual report. I find Sharee responsive, creative, and fun to work with, and we're always happy with the visual story that she helps us to tell.”

    Julie Fry, President (Former) - California Humanities

  • “I first met Sharee when I was Director of Design at Maiden Lane Communications in San Francisco. I was immediately impressed with her. Sharee is extremely bright, talented, a great listener, has a wonderful attitude, very astute. She is a good designer / art director and knows her craft. Sharee is also one of the most patient, communicative and polite creatives I have ever had the opportunity to work with. She's a "bright light". I highly recommend her to anyone who is considering working with her.”

    Lance Anderson, Art Director - Lance Anderson Design

  • “Sharee is a fantastic contemporary designer with a sense of professionalism, dedication and passion that you don't often find wrapped up in one individual. I've known and worked with Sharee for several years and am consistently thrilled with her ability to translate business vision into meaningful and engaging design. Personally and professionally she's a star.”

    Jeffrey Hannan, IT Business Analyst/UX Architect - Genentech + Principal BSA

  • Sharee sharpened my partnership development through stronger decks, targeted outreach, and consistent follow-through, directly strengthening collaborations across my ecosystem. Just as important, her thoughtful critique and steady accountability grew my leadership voice and confidence - making it easier to direct teams, advocate for community-centered choices, and deliver work that’s consistent, strategic, and funder-ready. If you’re looking for a partner who blends brand strategy with operational rigor and heart, Sharee is exceptional.

    Trayvon Smith, Founder - Realest Exposure

  • “Sharee demonstrated an insurmountable creative spirit, impeccable attention to detail and excellent follow-through which provided the foundation of what MyGroove Design® has become today. If I were so lucky to have the opportunity, I would definitely work with her again.”

    Jessica Kessler, Marketing Tech Enablement, CRM, & Digital Marketing Operations (Former) - Universal Music Group

  • "I have had the pleasure of knowing Sharee Adriazola since 2007, when she first participated as a Resource Guest for the BYOA event. In that role, she generously shared her wisdom with artists on how to develop their craft as a business, particularly through marketing and events. From that very first encounter, it was clear that Sharee had a deep commitment to empowering creative communities. "

    Melonie Green, Founder - Stylized Utility LLC

  • "As the visionary and founder behind MyGroove Design®, Sharee has mentored multiple cohorts of public high school students seeking to learn about entrepreneurship. Through her patient and professional mentorship, our students have developed a passion for designing and building their own small businesses. They have learned what it takes to launch a business from the ground up and how to integrate multimedia tools including film, audio, and photography into a brand strategy that will take a business to new heights."

    Lillian Hsu, Principal - Latitude High School

  • "Sharee and the MyGroove Design® team have been an invaluable support to my business! I participated in a 6 month MyGroove Creative Incubator that supported me as a healing practitioner and artist in developing long term business marketing strategy by fine tuning my business plan, services and product launch."

    Nekia Wright, Founder & Wellness Consultant - Ujamaa

  • "Sharee is a master at helping business owners understand their brand, target market and how to reach them."

    Landon Baines, MBA, SVP, Regional Market President - Heritage Bank

View fullsize We have been quietly working on something. Something inspired by the leaders, founders, and communications teams we collaborate with every day. You have trusted us with important conversations, bold ideas, and meaningful stories. And because of th
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View fullsize Let’s be honest, scaling can feel messy sometimes. You’ve got a strong brand, a great team, and big goals. But somehow, things still feel all over the place. Every campaign sounds a little different, the story keeps shifting, and appro
View fullsize 🎉 Join Us for a Day of Bold Brands and Big Energy. We’ve been building behind the scenes—now it’s time to show what happens when creativity meets strategy, and purpose leads the way. On May 3rd, the MyGroove Design® Creative