Driven by Storytelling. Grounded in Culture.
This is who we are.
We Partner With Trusted Collaborators
MyGroove Design® operates at the intersection of strategy, design, and production. Depending on the scope and scale of each engagement, we work alongside a trusted network of independent specialists, writers, designers, producers, and strategists, who share our standards and our values.
This is how we stay nimble without compromising the quality of the work.
Interested in collaborating?
SHAREE ADRIAZOLA
BRAND STRATEGIST + CREATIVE DIRECTOR + Designer + ACCELERATOR ARCHITECT
Sharee Adriazola is a brand strategist, creative director, and designer with over twenty years of experience building brand systems for organizations where clarity, credibility, and cultural fluency directly shape outcomes. She founded MyGroove Design® in Oakland in 2005, but the methodology behind the firm was already in development long before the business had a name.
Her foundation was built in layers. Fine Arts and Graphic Design on a scholar-athlete scholarship. Sales experience that taught her how people make decisions. Working alongside Silicon Valley financial advisors where she learned that narrative determines who receives capital. A marketing communications company where she built a design department from scratch, with no blueprint and no precedent. Years inside top Bay Area advertising agencies and design firms, studying how the best operated from the inside out. In 2007, a pivotal partnership with Hill and Company, a Black-owned social marketing and PR firm, where strategy and design fused permanently in her practice. Each layer informed the next. None of it was accidental.
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From 2005 to 2013, she produced annual experiential brand showcases, handpicking emerging artists and musicians, building their brands, producing live performances, and creating community through deliberate collaboration. Those events were her first laboratory. Artists from those rooms now have work in films. Musicians perform globally. The operating philosophy was Ubuntu, "I am because we are," long before she had the language for it.
In 2014, she launched Oakland's first founder house under the name the Creative Incubator, bringing founders and startups into her studio before Silicon Valley had fully named the concept. When the pandemic arrived in 2020, she installed cameras rather than wait, spending years mastering live production and curating an integrated multimedia and live streaming practice.
Today, her client portfolio spans California Humanities, Pacific Community Ventures, Alameda County Public Health, the Ella Baker Center for Human Rights, the African American Art and Culture Complex, and more than thirty institutional partners across California. As Co-Founder and Accelerator Architect of EarthScale Ventures, she extends that same practice to climate-tech founders working on solutions for the world's most underserved and underfunded communities.
What she brings to every engagement is not just expertise. It is a methodology built, tested, and proved, one layer at a time, over two decades.
What People Are Saying
“Representation impacts perception and it is imperative to create messaging that is culturally accurate and relevant.”
“There's nothing more fulfilling than seeing the spark and helping young people pursue their dreams.”
“Go Where there is no path and blaze a trail.”
Join OUR team
We build our team the same way we build our clients' brands, with intention, cultural fluency, and a clear standard for what excellent work looks like.
If you are a strategist, designer, developer, producer, or creative who does your best work in an environment that takes both craft and culture seriously, we want to hear from you.