THE MGD Creative Incubator AT THE AFRICAN AMERICAN ART & CULTURE COMPLEX (AAACC)
PROJECT Overview
Brand Systems and Creative Facilitation to Help Multicultural Organizations Scale
Creative Direction | Brand Strategy | Expert Facilitation
Key Brand + Growth Challenges
Founders and cultural organizations lacked scalable business models, cohesive branding, and clear storytelling, which slowed growth and limited audience engagement.
This six-month Creative Incubator strengthened narrative infrastructure for Black-led creative businesses. Through a competitive application and pitch process, five businesses were selected to participate in a structured program focused on narrative clarity, brand strategy, and sustainable growth.
CREATIVE DIRECTION
Developed scalable frameworks using tech and AI, streamlined customer journeys, and built essential tools. Led brand strategy workshops and created visual assets to support launches and outreach.
RESULTS
Empowered multiple BIPOC-led businesses with brand toolkits and scalable models.
Businesses 10× their revenue post-engagement and helped foster collaboration within the San Francisco creative community.
GRAPHIC ELEMENTS: CONSISTENCY IN EVERY DETAIL
Multimedia Production
