THE MGD Creative Incubator AT THE AFRICAN AMERICAN ART & CULTURE COMPLEX (AAACC)
PROJECT Overview
Brand Systems and Creative Facilitation to Help Multicultural Organizations Scale
Creative Direction | Brand Strategy | Expert Facilitation
Key Brand + Growth Challenges
Founders and cultural organizations lacked scalable business models, cohesive branding, and clear storytelling, which slowed growth and limited audience engagement.
This project supported multicultural founders and community-driven organizations by building clear brand systems, scalable frameworks, and cohesive storytelling. Through strategy, creative direction, and facilitated workshops, we strengthened their identity, clarified their message, and equipped them with tools that empowered real growth and audience engagement.
CREATIVE DIRECTION
Developed scalable frameworks using tech and AI, streamlined customer journeys, and built essential tools. Led brand strategy workshops and created visual assets to support launches and outreach.
RESULTS
Empowered multiple BIPOC-led businesses with brand toolkits and scalable models.
Businesses 10× their revenue post-engagement and helped foster collaboration within the San Francisco creative community.
GRAPHIC ELEMENTS: CONSISTENCY IN EVERY DETAIL
