BRAND STRATEGY AND FACILITATOR
PROJECT Overview
Brand Strategy + Facilitator
Nextsports, Inc., Oakland, CA
Sub-brands: GOMO, Arcade, Fuzion, City Guide
Aligning Brand Architecture for a Multi-Brand Portfolio
MyGroove Design, Inc. supported Nextsports and its sub-brands through a strategic brand architecture alignment. We explored company values, clarified the unique selling propositions for each brand, and examined how internal and external audiences perceived their identity. Our work also extended to reviewing financial capacity and developing long-term growth strategies for each sub-brand under the master brand.
Define Architecture + Strengthen Market Strategy
Our goals included clarifying the brand architecture for Nextsports and its subsidiaries, determining the strategic position and domain of each sub-brand, identifying branding implications for the U.S. market, and establishing clearer brand segmentation to improve communication and market alignment.
Nextsports, Inc. partnered with MyGroove Design, Inc. to clarify and realign its growing family of sub-brands, including GOMO, Arcade, Fuzion, and City Guide. The project focused on strengthening brand architecture, defining each brand’s role in the market, and creating a unified strategic foundation that supports long-term growth and clearer communication across audiences.
SOLUTION
As the brand strategist, MyGroove Design, Inc. facilitated a series of engaging workshops and brainstorming sessions to achieve these goals. We worked on core brand development, created a unique selling proposition (USP), and presented a comprehensive brand architecture with the goal of increasing brand awareness, strengthening the parent and sub-brand identities, and messaging among audiences. We took the time to investigate and define their company values, essence, benefits, culture, and points of differentiation.
RESULTS
As a result, the Nextsport, Inc. - Fuzion - GOMO CityGlide - Arcade BRANDS had a clear understanding and structure. We created an innovative roadmap for their new brand architecture detailing the parent brand, parent-endorsed brand, and brand positioning, as well as a single-minded focus and clear messaging for each brand and product line.
Overall, it was a transformative experience for Nextsports Inc. and their sub-brands, and we are honored to have played a part in their success.
MyGroove Design, Inc. is committed to assisting companies like Nextsports Inc. in achieving their objectives through expert brand strategy and design services.