California Humanities
PROJECT Overview
Brand and Visual Storytelling Refresh
Creative Direction | Brand Strategy | Design
Organizational Shift + Audience Evolution
When California Humanities relocated from San Francisco to Oakland, they needed a full brand evolution — not just new visuals, but a unified system that aligned messaging, digital experiences, and statewide storytelling. Their goal was to modernize their public image, strengthen credibility with funders, and expand their reach through technology-driven narrative design.
This project supported multicultural founders and community-driven organizations by building clear brand systems, scalable frameworks, and cohesive storytelling. Through strategy, creative direction, and facilitated workshops, we strengthened their identity, clarified their message, and equipped them with tools that empowered real growth and audience engagement.
Creative Strategy
Led a comprehensive brand refresh aligning identity, tone, and visual storytelling with the organization’s mission and new Oakland presence.
Directed the redesign of calhum.org, creating a mobile-responsive, accessible digital platform that improved navigation, engagement, and audience reach.
Designed a new visual system that carried across digital, print, and experiential touchpoints, from the 40th Anniversary Celebration to the Strategic Plan and Annual Reports (2017–2021).
Applied data-informed storytelling across reports and campaigns, transforming raw impact metrics into human-centered visual narratives.
Partnered with leadership on brand training and creative frameworks to ensure long-term consistency and scalability.
Impact
Delivered a cohesive, technology-ready brand system across web, print, and event touchpoints.
Expanded audience engagement and improved visibility with funders and stakeholders.
Established a modern digital foundation supporting new partnerships, fundraising, and growth initiatives.
GRAPHIC ELEMENTS: CONSISTENCY IN EVERY DETAIL
