Oakland, CA · 21 Years · Multicultural Brand Strategy
Every brand
has a story
worth telling.
We are the strategic creative partner for visionary leaders, high-growth companies, and mission-driven organizations ready to resonate, captivate, and convert, end to end.
21+
Years in Business
100+
Brands Transformed
4
Service Disciplines
Trusted partners include
California Humanities
Museum of the African Diaspora
AAACC
Alameda County
Universal Music Group
PCV
Genentech
Contra Costa Health
Notre Dame de Namur
Heritage Bank
What We Do
Strategy meets culture, end to end.
From brand architecture to live streaming, we bring together the full spectrum of creative and strategic disciplines to build brands built to last.
We build the strategic foundation, audience research, positioning, messaging frameworks, and launch roadmaps, so your brand leads with authority from day one.
Explore Brand Strategy →Graphic design, website development, digital media, and full identity systems, crafted to express your brand with cultural precision across every touchpoint.
Explore Creative Design →Professional multimedia production and live streaming that extends your reach, amplifies your message, and positions your brand in front of global audiences across every platform.
Explore Live Streaming →Our Oakland studio hosts Creative Incubators, Think Tanks, off-site meetings, media productions, and special events, a physical hub for collaboration and culture-building.
Explore the Studio →Why MyGroove
They Not Like Us.
We are not a generic agency. We are culturally rooted, strategically driven, and results-obsessed, and that changes everything about what we build for you and your audience.
Custom-built teams that reflect your audience, authentic representation is our foundation, not a checkbox.
Every creative decision is grounded in research, cultural intelligence, and a direct path to your business goals.
Strategy, design, web, production, live streaming, one team, one vision, zero handoff friction.
We help founders, executives, and organizations build equity, influence, and lasting impact, not just beautiful deliverables.
Sharee Adriazola · Founder & CEO, MyGroove Design®
Client Results
Work that moves the needle.
Complete brand identity refresh, website overhaul, and multi-year collateral system including annual reports, campaign materials, and digital assets across 5+ years.
Comprehensive brand identity campaign for the 8th Annual Gala, including event identity, promotional materials, invitations, and on-site experience design from concept to execution.
Soda Free Summer campaign with full identity development, bilingual collateral, retractable signage, and community outreach materials for a county-wide public health initiative.
Client Voices
What our partners say.
"Sharee is an incredibly thoughtful, strategic, and pragmatic business partner. She has a rare ability to look at the whole picture, take in all of the facets and information, and then use her innovative frameworks to advance big ideas and goals. She is an absolute pleasure to work with, has a kind, generous soul, and is a valuable partner to those around her."
“Sharee and MyGroove have been wonderful design partners for us, starting five years ago with a brand/logo refresh, through a website overhaul, to many designed collateral pieces, most recently our annual report. I find Sharee responsive, creative, and fun to work with, and we're always happy with the visual story that she helps us to tell.”
“I first met Sharee when I was Director of Design at Maiden Lane Communications in San Francisco. I was immediately impressed with her. Sharee is extremely bright, talented, a great listener, has a wonderful attitude, very astute. She is a good designer and art director and truly knows her craft.”
“Sharee is a fantastic contemporary designer with a sense of professionalism, dedication and passion that you don't often find wrapped up in one individual. I've known and worked with Sharee for several years and am consistently thrilled with her ability to translate business vision into meaningful and engaging design.”
“Sharee sharpened my partnership development through stronger decks, targeted outreach, and consistent follow-through, directly strengthening collaborations across my ecosystem. Her thoughtful critique and steady accountability also grew my leadership voice and confidence.”
“Sharee demonstrated an insurmountable creative spirit, impeccable attention to detail and excellent follow-through which provided the foundation of what MyGroove Design® has become today. If I were so lucky to have the opportunity, I would definitely work with her again.”
"I have had the pleasure of knowing Sharee Adriazola since 2007. From the first encounter, it was clear that Sharee had a deep commitment to empowering creative communities. She generously shared her wisdom with artists on how to develop their craft as a business."
"As the visionary behind MyGroove Design®, Sharee has mentored multiple cohorts of public high school students interested in entrepreneurship. Through her patient mentorship, students learned how to launch businesses and integrate multimedia storytelling into brand strategy."
"Sharee and the MyGroove Design® team have been an invaluable support to my business. Through the MyGroove Creative Incubator, I developed long-term marketing strategy and refined my business plan, services, and product launch."
"Sharee is a master at helping business owners understand their brand, their target market, and how to reach them."
Insights & Perspective
Brand thinking from the field.
Authentic multicultural branding goes deeper than photography. It starts with who's at the strategy table — and whose lived experience shapes the narrative from the ground up.
There's a shift happening. We've moved from "just get it out" energy to "build it right" energy. The brands winning right now chose depth over speed.
When I started MyGroove, I didn't have certainty. I had conviction. Creativity. Rhythm in my bones and belief in my vision. That's still the foundation — and it's still enough.
Ready to build a brand that scales with you?
Book a complimentary 30-minute discovery call. No pressure, just clarity on what's possible for your brand.