Oakland, CA · 21 Years · Multicultural Brand Strategy
The strategic
creative partner
for leaders
building what's next.
We are the strategic creative partner for visionary leaders, high-growth companies, and mission-driven organizations ready to resonate, captivate, and convert, end to end.
21+
Years in Business
100+
Brands Transformed
4
Service Disciplines
Trusted partners include
We are the strategic creative partner for visionary leaders, high-growth companies, and mission-driven organizations ready to resonate, captivate, and convert, end to end.
"Sharee is an incredibly thoughtful, strategic, and pragmatic business partner. She has a rare ability to look at the whole picture, take in all the facets, and use her innovative frameworks to advance big ideas and goals. She is an absolute pleasure to work with, a valuable partner to those around her."
Rebecca Pan | Founder, Trellis · Co-Founder + Impact Investor, EarthScale
What We Do
Strategy meets culture, end to end.
From brand architecture to live streaming, we bring together the full spectrum of creative and strategic disciplines to build brands built to last.
We build the strategic foundation, audience research, positioning, messaging frameworks, and launch roadmaps, so your brand leads with authority from day one.
Explore Brand Strategy →Graphic design, website development, digital media, and full identity systems, crafted to express your brand with cultural precision across every touchpoint.
Explore Creative Design →Professional multimedia production and live streaming that extends your reach, amplifies your message, and positions your brand in front of global audiences across every platform.
Explore Live Streaming →Our Oakland studio hosts Creative Incubators, Think Tanks, off-site meetings, media productions, and special events, a physical hub for collaboration and culture-building.
Explore the Studio →Why MyGroove
They Not Like Us.
01
Our Mission
Every life is a story worth telling. Every person has experiences that can teach, inspire, and guide others.
We are committed to building a thriving ecosystem of BIPOC enterprises and future Fortune 500 companies. A regenerative, inclusive space where innovation is invested in, talent is supported, and bold ideas are launched into the world.
Now more than ever, let's build a future where multicultural innovation doesn't just survive. It leads.
02
Our Commercial Edge
Cultural fluency isn't a values statement. It's a competitive advantage.
When your brand speaks authentically to diverse communities, you don't just build goodwill. You build market share. You reduce costly campaign misfires. You earn trust faster in audiences that traditional agencies consistently miss.
That's the strategic difference MyGroove Design® brings to every engagement: the ability to translate cultural intelligence into brand equity, audience resonance, and measurable business growth.
Client Results
Work that moves the needle.
Complete brand identity refresh, website overhaul, and repeatable collateral system, annual reports, campaign materials, and digital assets across 5+ years of ongoing partnership.
Full campaign identity, bilingual collateral, retractable signage, and community outreach materials for a county-wide public health initiative serving all of Alameda County.
Brand strategy, creative direction, website design and development, social media campaign, content strategy, graphic design, and multimedia video editing, end to end.
Client Voices
What our partners say.
Insights & Perspective
Brand thinking from the field.
Authentic multicultural branding goes deeper than photography. It starts with who's at the strategy table — and whose lived experience shapes the narrative from the ground up.
There's a shift happening. We've moved from "just get it out" energy to "build it right" energy. The brands winning right now chose depth over speed.
When I started MyGroove, I didn't have certainty. I had conviction. Creativity. Rhythm in my bones and belief in my vision. That's still the foundation — and it's still enough.
Ready to build a brand that scales with you?
Book a complimentary 30-minute discovery call. No pressure, just clarity on what's possible for your brand.