PACIFIC COMMUNITY VENTURES

PROJECT Overview

Challenges

New strategic plan + brand misalignment.

Approach

Brand DNA refresh, Brand ID revitalization, multi-media storytelling, and campaign rollout.

Wins

+80% engagement, 138 new followers, and a 40% CTR increase.

As PCV expanded its national visibility in equitable AI, climate action, and small business support, it needed a cohesive brand refresh to unify how the organization communicated its purpose and innovation. The existing identity and website didn’t fully capture PCV’s growing role as a thought leader in responsible technology and community-driven data impact.

Project

Brand Refresh, Landing Page Design, Multimedia and Data Storytelling System

Role

Creative Direction | Brand Strategy | Design

Challenges

Key Brand Challenges

As PCV expanded its national visibility in equitable AI, climate action, and small business support, it needed a cohesive brand refresh to unify how the organization communicated its purpose and innovation. The existing identity and website didn’t fully capture PCV’s growing role as a thought leader in responsible technology and community-driven data impact.

Creative Strategy

Led a complete brand refresh, evolving the visual identity, typography, color palette, and tone of voice to balance approachability with innovation.
Audit of the existing PCV’s website, aligning UX, content architecture, and visual hierarchy with the refreshed brand system. The final assessment emphasized clarity, accessibility, and data storytelling.
Launch the Radiant Data Hub acquisition, turning complex datasets into engaging, human-centered storytelling experiences.
Unified brand expression across multiple digital touchpoints, from video reels and event graphics to policy briefs and web content for the Responsible AI and CGI 2025 campaigns.

Impact

Delivered a cohesive digital brand ecosystem that connected PCV’s storytelling, data, and design under one consistent identity.
Strengthened PCV’s positioning as a national voice in ethical technology and inclusive innovation.
Enhanced audience engagement and partner trust through an improved web experience and consistent visual communication.