PACIFIC COMMUNITY VENTURES

PROJECT Overview

Challenges

New strategic plan + brand misalignment.

Approach

Brand DNA refresh, Brand ID revitalization, multi-media storytelling, and campaign rollout.

Wins

+80% engagement and a 40% CTR increase.

This work reflects a 3-year partnership focused on aligning narrative, data, and impact across a complex, multi-year organizational strategy. The role centered on stewarding PCV’s evolving voice across platforms, ensuring consistency, clarity, and accountability as the organization expanded its national presence.

Project

Brand Refresh, Landing Page Design, Multimedia and Data Storytelling System

Role

Creative Direction | Brand Strategy | Design

Challenges

Key Brand Challenges

As PCV expanded its national visibility in equitable AI, climate action, and small business support, it needed a cohesive brand refresh to unify how the organization communicated its purpose and innovation. The existing identity and website didn’t fully capture PCV’s growing role as a thought leader in responsible technology and community-driven data impact.

Creative Strategy

Led a comprehensive brand refresh that evolved visual identity typography color palette and tone of voice to balance approachability with innovation across all communications.
Conducted a full audit of the PCV website aligning user experience content architecture and visual hierarchy with the refreshed brand system with a final assessment focused on clarity accessibility and data driven storytelling.
Supported the launch of the Radiant Data Hub acquisition translating complex datasets into engaging human centered narratives while establishing a foundation for long term data storytelling.
Produced the 2030 Strategy Flagship Video and facilitated a Fireside Chat as part of the launch of PCV’s multimedia channel extending the brand across video event programming and campaign storytelling including Responsible AI and CGI 2025 initiatives.

Impact

Delivered a cohesive digital brand ecosystem that connected PCV’s storytelling, data, and design under one consistent identity.
Strengthened PCV’s positioning as a national voice in ethical technology and inclusive innovation.
Enhanced audience engagement and partner trust through an improved web experience and consistent visual communication.