REBRANDING CAMPAIGN
PROJECT Overview
Rebranding Campaign
California Humanities, Oakland, CA
Brand Transition + Community Realignment
When California Humanities relocated from San Francisco to Oakland, they sought a strategic brand partner to help reintroduce the organization, strengthen its identity, and anchor its presence within the Oakland community. MyGroove Design, Inc. supported the transition by developing a refreshed brand system and communication framework that honored the organization’s legacy while aligning with its new home and evolving statewide role.
Brand Awareness + Digital Experience Evolution
Our work focused on elevating brand awareness and strengthening messaging across audiences. For California Humanities’ new website, calhum.org, we served as brand strategist, art director, web designer, and user experience lead, ensuring a cohesive identity and intuitive digital experience that reflected the organization’s mission and diverse statewide impact.
When California Humanities decided to relocate from San Francisco to Oakland, they knew they needed a brand consulting and design firm to help them navigate the transition and establish a new, stronger presence in their new community. This is where MyGroove Design, Inc. comes in.
SOLUTION
To begin the project, we held group and individual strategic planning, visioning, brainstorming, and training sessions with key executives and internal staff in order to gain a deep understanding of the organization's goals and objectives. Following that, we collaborated closely with California Humanities to create a brand identity that would serve as the foundation for future growth and visibility.
One of our primary goals was to help California Humanities improve their overall presence through the use of content marketing, experiential branding, data analytics, visual storytelling, and mobile website and on-the-go access strategies.
We also assisted California Humanities in creating and developing a variety of tools and materials to visually support their 40th Anniversary Celebration promotional event. This included creating a new theme, look, and feel for the 2017-2019 Annual Reports, as well as custom graphics, tables, and charts for print and digital online publishing.
Furthermore, we designed and created a new theme, look, and feel for the 2020 and 2021 Annual Reports, which focused on listening to and responding to community and California Humanities constituents. We provided strategic consulting, creative design, and custom graphics and charts to support their projects, facts, and figures for print production and interactive online publishing.
Finally, we designed and developed the NEW California Humanities Strategic Plan Visual Graphics, which assisted in communicating their new direction and messaging in order to increase brand awareness and secure grant funding.
RESULTS
California Humanities was able to transition to their new location with a strong, cohesive brand that resonated with their audiences thanks to MyGroove Design, Inc.'s comprehensive and innovative approach. We are proud to have helped contribute to the organization's continued success.
GRAPHIC ELEMENTS: CONSISTENCY IN EVERY DETAIL
California Humanities - Comprehensive Rebranding Campaign - Oakland, CA
Stationery Package: LH, #10, Business Cards
Stationery Package: LH, Notecards, A-7
Collateral Design: Business Templates, Memos, Bookmarks
Collateral Design: Postcards
Marketing Collateral: Brochures
Annual Reports: Digital & Print
Special Event Brand ID Campaign: 40 year Celebration - Print & Digital
Special Event Brand ID Campaign: Promotional Collateral
Speaker Series Brand ID Campaign: "On the Road" - Print & Digtial
Speaker Series Digital Media Campaign
Comprehensive Website Design & Development