Scope of Work: This comprehensive package includes all necessary components to build a solid foundation and launch your brand effectively in the marketplace.
Research, Design, and Development: In-depth research and creative design processes:
Strategic Planning + Vendor Coordination.
Project Timeline Management.
Client Meetings + Check-ins.
1:1 Brainstorming & Ideation Session(s).
Iterative Design and Production: Multiple rounds to refine and perfect the brand elements:
Presentation of 1-2 schematics (selected items).
1-3 rounds of design iterations (selected items).
1-3 rounds of production iterations (selected items).
Final application for each component.
Supervision of art or photography and content development.
Final Deliverables: Complete application of all components with professional oversight:
Brand Strategy Development:
Defining brand mission, vision and values
Identifying and developing a unique selling proposition (USP)
Competitor Research & Analysis.
Brand Positioning:
Brand Archetype Development.
Differentiating the brand in the market
Crafting a compelling brand story
Establishing a brand's tone of voice and messaging strategy.
Target Audience Analysis:
Dream Target Audience Personas - Creating buyer personas
Identifying and understanding the target audience
Tailoring brand strategies to connect with specific demographics
Brand Identity:
Primary Logo Design.
Color Palette & Typeface.
Visual, Brand & Style Guidelines.