Scope of Work: This bundle is designed to provide a comprehensive branding service that will make your product line distinctive and competitive in its segment.
Thorough Research and Creative Development: Aimed at understanding market needs and visualizing brand identity.
Strategic Planning + Vendor Coordination.
Project Timeline Management.
Client Meetings + Check-ins.
1:1 Brainstorming & Ideation Session(s).
Iterative Design and Production Phases: Ensuring the visual identity resonates with the target consumers.
Presentation of 1-2 schematics (selected items).
1-3 rounds of design iterations (selected items).
1-3 rounds of production iterations (selected items).
Final application for each component.
Supervision of art or photography and content development.
Final Implementation: Supervised application of all branding elements to your product line.
Brand Strategy Development:
Defining brand mission, vision and values
Identifying and developing a unique selling proposition (USP)
Competitor Research & Analysis.
Brand Positioning:
Brand Archetype Development.
Differentiating the brand in the market
Crafting a compelling brand story
Establishing a brand's tone of voice and messaging strategy.
Target Audience Analysis:
Dream Target Audience Personas - Creating buyer personas
Identifying and understanding the target audience
Tailoring brand strategies to connect with specific demographics
Brand Identity:
Primary Logo Design.
Color Palette & Typeface.
Visual, Brand & Style Guidelines.